... the world becomes a better place.
"The bicycle is the one piece of sporting equipment that has more of a role to play out outside the arena than in. Tennis rackets, cricket bats, footballs are useless outside the arena. The bicycle saves the planet. Every time someone gets out of a car and onto a bicycle, the world becomes a better place. And they become a better person. That's absolutely established scientific fact."
Mike Burrows, legendary bicycle designer.